In the world of design, today's challenges require a proactive vision to shape a future characterized by innovation, sustainability, and inclusivity. This is the core of the interview conducted by Mrinmayee Bhoot for STIRworld magazine with Gisella Borioli, CEO of Superstudio Group and curator of the Superdesign Show. With a professional background that includes experience as a director of major fashion magazines, art director for design events, and an observer of changes in the image society, Borioli provides a unique perspective on the 2024 edition of the Superdesign Show.