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05/05/2020
 | INNOVATION

It is difficult to imagine today the events that until yesterday brought together a large number of people in a lively and vibrant atmosphere also made up of exchange, greetings, hugs, sharing, common experiences, whether for business for information or for pleasure. Events and fairs will have to change. Integration between real and virtual will become mandatory. And trust.

The new password is "social distancing".  But what we should aim for is physical distancing combined with social proximity. It is, this, a fundamental node above all for activities of not first necessity. Those, that is, to which people decide to take part in pursuing a personal pleasure, a desire for belonging and participation. Obviously digital supports us in part.  But we must develop "real-virtual" hybrid proposals that allow us to physically return to the non-functional but useful and necessary spaces to feel good. Those of culture, commerce and also trade fairs, which are made of desire to see, touch, understand, share...

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