Real, virtual, nomad, shared: a new organisation of work and study. This is the concept of SuperCampus, the new project by Giulio Cappellini for Superdesign Show 2021 providing a time and space revolution where beauty, quality and social relations will be a possibile solution and concrete answer after covid.

The recent isolation period has emphasized a process already in progress: a new way of working and managing one’s own time. People used to work many hours at the office, investing then free time on hobbies, relaxing and living in their own home.
Later on, a less rigid behaviour began towards our own work: fewer hours spent in the office, working also from home, shorter meetings, less formal wear, relax in the work environment...

“It is precisely in the most difficult moments that tension must not give way and creativity must always think of the future.
Superstudio Più in an open, eclectic space, always ready for new interpretations and transformations. And Superdesign Show, the Milan Design Week event that kicked off the Fuorisalone in the neighborhoods twenty years ago, will be full of surprises to the next appointment .
The new layout for the design event will have as its main theme red, which will connect, sometimes on the walls and sometimes on the floor, the different installations.
Suspended lights in the air will create a magical effect.
Never before has the task of design been to create beautiful projects but above all to make the audience dream!”
 
Giulio Cappellini, art director Superdesign Show