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04/05/2022
 | EVENTS
Posted by: Federica Clari

From 8 to 10 May, the first edition of Mixology Experience, the most awaited event in the bar world, will be staged...

The hospitality sector is now  enriched by a new unmissable event for the entire international bar-industry: Mixology Experience 2022, from May 8 to 10, at Superstudio Maxi in Milan. A new format in a location that, with its 10,000 square meters of surface, will allow the setting up of 16 different thematic exhibition areas dedicated to tasting, seminars and pop-up events. A program full of content related to the trends of the moment and insights, with important guests in the field of beverage & mixology but not only. The location, entirely sustainable, with its imposing open space, elegant and functional, and the large outdoor area of almost 3,000 square meters, will allow the creation of a dedicated bar in each thematic area and will ensure wide visibility to companies and brands, producers, master distillers, brand ambassadors, importers and distributors...

08/04/2022
 | ARCHITECTURE
Posted by: Federica Clari

Architecture and design celebrate the desire for green with urban re-qualification projects and futuristic urban rooftop gardens...

The fact that the cultivation of a vegetable garden in the city has become cool is clear for all to see: for years now, there have been a growing number of areas managed by the residents of Milan who want to eat "zero km" food, real self-sufficient spaces in which to grow fruit and vegetables with low environmental impact in which the producer is also the final consumer. The fact that gardening on the terraces and roofs of buildings has become a question of design is evident from the important names in the world of architecture who have been involved in the creation of innovative and functional gardens in the heart of the Lombard metropolis.
And if the Bosco Verticale by Studio Boeri (2009) can be considered the noble "prototype", we must remember that since 2014 the roofs of Superstudio have been the experimental site for one of the first...

28/02/2022
 | MILANFASHIONWEEK
Posted by: Federica Clari

The huge spaces of Superstudio Maxi in via Moncucco 35 were the perfect setting for the evocative performance of Ambush. The first show in Milan of the Korean designer Yoon Ahn was a futuristic journey on an unknown planet...

Crossing the threshold of Superstudio Maxi for the selected guests (with a strict guest list that did not allow exceptions, those who were not marked in remained outside) of the Ambush fashion show was like being projected into a parallel, almost dreamlike, virtual world. Your gaze is hypnotically captured by the center of the room where, lying on a huge square of white stardust, or moon sand maybe, a big sphere is tinged with red and then invaded by an intense-white light. Impossible to take your eyes off it while being enveloped by the pre-show music...

25/02/2022
 | MILANFASHIONWEEK
Posted by: Federica Clari

Underground vibrations, pop quotes and a superstar parterre for the debut on the catwalks of Milan Fashion Week of Glenn Martens, Diesel's creative director, who presented, in the spaces of Superstudio Maxi, the collection for autumn/winter 2022-2023. The immense hall of Superstudio Maxi allowed the most spectacular and gigantic setting of the Milan Fashion Week.

It was one of the most awaited events of the week and the Diesel fashion show, that marked the return of the brand at MFW, did not disappoint the expectations. The front row (finally back in presence and without limitations of audience capacity) was the great occasions one...

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