IT | EN
09/03/2021
 | INNOVATION
Posted by: Dario Negri

It is undeniable that technology is going to be more and more a strategic support in many different ways in the life of a modern company: from production to communication, from new technologies to artificial intelligence but... what happens when materials become "immaterials"? Sense -  Immaterial Reality, with its headquarter based at Superstudio Più, presents its immaterial catalogue: and materials become real.

Sense, the wizards of augmented reality, have conceived a powerful tool for the companies that work with materials in any possible way, from surfaces to textile: the sample cloth and the box full of panels covered in pieces of tiles have been outdated by a truly immaterial catalogue...

10/02/2021
 | INNOVATION
Posted by: Dario Negri

The IULM university in Milan, specialized in languages, communication and marketing, launches a new specialization in A.I. and organizes a very interesting event to discuss and explore how artificial intelligence may not be anymore a fantasy perspective but rather a solid reality, present in everyday life and that will change (for best) the time to come.

"But machines can really think?"
Trying to give a clear reply to this question, on feb 5th finished the 3-days digital convention Umania, organized by IULM over the theme of artificial intelligence. 
A very important event, the largest in Italy with more than 1200 participants, Umania has seen the alternation of top speakers with and very high competences to underline all the aspects related to this technology, still, we can say, not well known.

27/11/2020
 | DESIGN
Posted by: Dario Negri

Due to the uncertainty of the effects of the Covid-19, Salone del Mobile has been finally moved to the beginning of September.

Many operators were beginning to wonder about the Salone del Mobile to be held April 2021: yesterday, the Organizers released a communication to inform that the event has been definitely moved to the beginning of September.

Not an easy choice, given what has already happened in 2020, but a choice of responsibility: this solution will leave to the participants a wider span of time to prepare the exhibition, guaranteeing as well a period where the effects of Covid19 are minimal.
The President of the Salone del Mobile, Claudio Luti, declared: "we interacted with Fiera Milano, thankfully we can guarantee a low-risk period..."

11/11/2020
 | DESIGN, PEOPLE

Few weeks have passed since Enzo Mari's death, great protagonist of the italian design and culture, and we meet Lorenzo Damiani. He collaborated with many brands from Cappellini to Ikea, has a vision of the design process that comes from the research of necessities and exploration of materials and he ideally works in that junction area between the works of Enzo Mari and the Castiglioni brothers and the contemporary design system. More of an inventor rather than an archistar.

Polyhedric but never blatant, firmly balanced between form and function, where and when begins the design experience of Lorenzo Damiani...

03/08/2020
 | DESIGN
Posted by: Dario Negri

The tsunami of coronavirus that hit events and in particular the Design Week and all related events, seems to have found help from the Italian government in favor of Made in Italy. We point out here the opportunity to take advantage of straight grants and thus be able to participate more easily in the exhibition projects of Superstudio April 2021 in Milan, which next year will develop on its three locations: Superstudio Più, Superstudio 13 and the brand new Superstudio Maxi.

2020 was a particularly tough year for the trade fair system and for any company that uses trade fairs to promote itself: Superdesign Show (and the events related to it) as well as enjoying numerous awards from professionals also benefits from some institutional awards including being part of the calendar of the International Fairs of the Lombardy Region, an extremely rare occurrence in the panorama of the Design Week, except for the Salone del Mobile...

21/07/2020
 | DESIGN
Posted by: Dario Negri

The Alto Adige is a unique and characteristic territory, a connecting link suspended between tradition and future, between Mediterranean and Middle-European culture, has produced top contemporary sensitive designers such as Matteo Thun and Martino Gamper, whereas among from Alto Adige there are companies rotating around traditions and ancestral materials such as iron, rock and wood skilfully transformed into contemporary and innovative products by a sharp generation of new entrepreneurs.  

Starting from this, Confartigianato Imprese Bolzano, in the person of Martin Haller - President IVH-Apa has supported the project ´Fingerprint Südtirol – Alto Adige: ten selected companies who will introduce in a preview at Superdesign Show the result of the combination between high mastery, top level craftsmanship and contemporary design. An eye to the future to reflect on the spirit of the time:  art and design blend in the profession...

23/06/2020
 | DESIGN
Posted by: Dario Negri

Every year installations by Lexus during the Fuorisalone tell emotional visual stories with the contribution of top names of architecture and design. The car exists and doesn’t, revealing itself by means of symbols and representations of movement and of fluidity close to contemporary arts. The last performance, a show of dance, lights and technology, curated by studio Rhizomatiks, at Superstudio during the last Design Week, provided a unique and unforgettable experience. 

In the past thirty years, the automotive world has undergone a sensational transformation, making the creative element that was hidden behind the project part visible: industrial processes, social changes, new driving systems, a vision of motorized vehicle not as a symbol status anymore, still testimony of lifestyle but first of all an “aware object”. Design not as an aesthetic symbol element anymore but as research mainstay...

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