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01/12/2018 | EVENTS, INNOVATION

A SEASON OF DESIGN ART, TECHNOLOGY AND INNOVATION

The season of memorable events has just ended, at Superstudio Più, that has seen great players of technology, culture and international economy alternating in large halls with the presentation of their next goals. The demonstration, once again, that this location is by now the undisputable pole of Milan for prestige, quality, interest of its events. After Smart City, exhibition and conference on the theme of the future city organised by Material ConneXion with the Municipality of Milan for a whole month, among others we recommend the presentation by Iliad, new French phone company arrived in Italy with a low-cost offer capable of revolutionising the market. Moreover, the Xiaomi, Chinese company that in a few years has become the third manufacturer of mobile phone devices, sold exclusively online, that has presented its first Italian single brand store. Amazon with conferences, workshops and seminars introduced us future business opportunities through new e-commerce boarders, whereas Interact, the peak event of IAB Europe, has arrived for the first time in Milan for two days of sessions and workshops dedicated to trends and best practice of digital marketing.

La7 is back for the second time, with its most well-known protagonists that have presented the forthcoming schedule confirming the possibility to do entertainment and quality television. Fashion and art have highlighted an important anniversary for Flavio Lucchini, art director and artist, founder and president of Superstudio Group: the presentation of Cahier, little drawing book in a precious limited edition and the following “Il Destino”, his paper and e-book autobiography, the one year in-progress exhibition “Ricomincio da 90”. In addition to the little exhibition among art and design “I Lari” curated by Alessandro Guerriero.

With an extraordinary approval, the last edition of Superdesign has ended, that was the first to have spread the fuorisalone around the city in 2000, the forthcoming event is already announced with an explosive edition. To the chosen theme of the year declaring our claim “Only the Best” the “Tech&Green” is being added widely represented in the general contest, “Far East Now” with a strong and always interesting presence of Japan and Korea, the new collective project by Giulio Cappellini “SuperHotel” with its differentiated rooms. The return of big multinationals of innovation and sustainability is confirmed. And of course, a renovated Materials Village with the most performant materials and installations by top masters. Superdesign 2019 will surprise you. A new project by Gisella Borioli with the art-direction by Giulio Cappellini foresees a completely revolutionised layout that rotates around a large inside square where proposals of design will find a way to express themselves more strongly and individually. All of this, in a totally renovated setting: new pavements with resin for industrial floors by Gobbetto especially made for Superstudio, an advanced doubled powered air-conditioning system in every space, new led walls overlooking the street to increase visibility and communication opportunities, many visible an invisible improvements. We end this 2018 pleased to have done a good job and able to maintain, reasonably to be still the most multi-tasking and functional location of the city. 2019? Even better.

Presentation La7
Cahier, drawings by Flavio Lucchini
Young Chef by S. Pellegrino

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