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01/10/2013 | LOCATIONS, INNOVATION

3 Questions to CRISTINA ROMELLI GERVASONIFair Director of Downtown Design Dubai

What does Contemporary Design represent at this moment in Dubai and what is the outlook?
Dubai is changing profoundly, and showing a great interest in design. The last few months have seen the opening of showrooms by Poltrona Frau, Cassina, Cappellini, Armani House and B&B and stores like The Ikon House with brands such as Vitra, Fritz Hansens and Comptoir 102. Dubai is a hub for the whole of the Middle East and Africa, one of the regions that have seen the fastest growth in the number of hotels and air-ports.

Why have you invited Superstudio to bring its “Temporary Museum” and what are the prospects for the future?
Superstudio is the “cornerstone” during Milan’s Salone del Mobile and we believe that it’s important to offer our visi-tors an international perspective. For us it is a great privilege to present the Temporary Museum in Dubai

There is talk of a future City of Design? What is the plan?
The Design District wants to be the natural destination for companies specializing in luxury goods, fashion and design that today are located in different parts of Dubai. The objec-tive is to house the best design in residential spaces, offices and boutique-hotels, including ones conceived for this pur-pose.

“Downtown Design is a new trade fair that carefully selects the companies that take part in the event, coming up with new responses to the needs of the company and the market.”


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