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09/02/2021 | BOOKS

WHERE IS DESIGN GOING? LET’S HEAR OUR PROTAGONISTS

One more little preview of the latest book by Gisella Borioli to capture design experiences and vision passed through Superstudio Più venues from 2000 to 2020 during the increasingly vibrant Design Weeks. “DESIGN SUPER SHOW - evolution and mise-en-scène of design at Superstudio in Milan” can be ordered through info@superstudiogroup.com and soon also on Amazon. All sales are for charity purposes.

“Aesthetics, ethics, economics, technology, philosophy, science, consciousness, contamination, digitization, sustainability, have redefined the global design view and highlighted its complexity” This is what DESIGN SUPER SHOW, the book on the last 20 years of design seen at Superstudio in Milan, announced from the first page, where in a certain sense the transformation of the physical object into a cultural/emotional project took place, capable of awakening feelings in order to open future’s horizons. A completely different approach from the “technical” books in the category. Rather, along with the present, signs of future. And how the dematerialization of object’s representation will lead us, as Philippe Starck says to “Design as we know it today will disappear within twenty years... Artificial intelligence will be everywhere”. Together with him other design world protagonists who were guests at Superstudio with their evocative installations created for important international companies, are wondering about the future. 
Below who they are: Aldo Cibic, Alessandro Ciffo, Alessandro Guerriero, Alessandro Mendini, Annet van Egmond, Carlo Ratti, Carolina Nisivoccia, Daniele Lora, David Trubridge, Doriana Fuksas, Dorota Koziara, Elena Salmistraro, Emanuel Gargano, Fabio Novembre, Felice Limosani, Fernando e Humberto Campana, Giulio Cappellini, Ilaria Marelli, Ineke Hans, Italo Rota, Jacopo Foggini, Jean Nouvel, Job Smeets, Karim Rashid, Kengo Kuma, Kim Seung Hwan, Leonardo Talarico, Luca Gnizio, Luca Nichetto, Maarten Baas, Marcel Wanders, Marco Piva, Maria Cristina Carlini, Mario Cucinella, Massimiliano Mandarini, Matteo Thun, Matteo Zorzenoni, Michelangelo Pistoletto, Michele De Lucchi, Nika Zupanc, Oki Sato, Paola Antonelli, Paola Navone, Patricia Urquiola, Philippe Starck, Piero Lissoni, Raffello Galiotto, Ross Lovegrove, Stefano Boeri, Stefano Giovannoni, Stefano Seletti, Thom Mayne, Tokujin Yoshioka, Tom Dixon, Yona Friedman.

Jacopo Foggini. Photo by Giovanni Gastel
Aldo Cibic. Photo by Giovanni Gastel
Paola Navone. Photo by Giovanni Gastel
Paola Antonelli. Photo by Giovanni Gastel
Mario Cucinella. Photo by Giovanni Gastel
Stefano Giovannoni. Photo by Giovanni Gastel
Fabio Novembre. Photo by Giovanni Gastel
Philippe Starck. Photo by Giovanni Gastel
Piero Lissoni. Photo by Giovanni Gastel
Elena Salmistraro. Photo by Giovanni Gastel
Alessandro Mendini. Photo by Giovanni Gastel

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