A white page open on the future. New words race through the thread of creation and experimenta-tion, being the base of the latest Design proposals. Design “at large”, because today beauty and design involve every aspect of our life, even those where function seemed to be enough. Words that express universal concepts such as ethics, aesthetics, technology, econ-omy, contemporaneity, sustainability, sociality, uniqueness, diversity, seriality, manual skill, flexibility, re-using, senso-riality, mobility, sharing, cultural multi-plicity, nature and more, according to a new vision.

We made it our theme of SuperDesign 2016 edition, meant as a white page on which architects, designers, engineers and digital and non-digital creatives could leave a clear trace of their constructive thought. We have asked the big and small attend-ing companies, designers, to explain us through their installations their idea of the future. We have scheduled meet-ings, laboratories and workshops to discuss the art of making. We asked an artist-illustrator to write us guidelines that can lead the visit in the various ar-eas of Superstudio.

An invitation to re-flect, to understand. Like a maze that sets aside a surprise at every turning point, passing through the garden, the green areas, single theme pavilions, col-lective exhibitions, we will be amazed by the new original performances of the materials, plastics, textiles, glass, wood, paintings whatever, sensorial in-stallations that fragment and de-build fragile and precious objects, furniture placed in urban metaphors, counter-poised solutions to move around the city or towards wider horizons, lumi-nous sources that reinvent tradition or discover new uses and functionalities, music that springs from sound sourc-es as beautiful as sculptures, marble shapes “sculpted” by computer, beau-tiful romantic and sensual objects for the contemporary home, appliances and devices based on the latest tech-nologies, look like one thing but they do thousands, and finally the great exhibi-tion of the best Chinese design, further testimonies from creative China that exposes as protagonist on top global market.

Experiential journey in the mys-terious Basement: we are all makers relating to the eBay repertoire, we go back to being kids with a historical ex-hibition of strollers from wartime up to tomorrow, the one of huge “Dolls” that are museum sculptures, some lights so essential as a poetry. To conclude in the large area of “Creative Empathy” and discuss on next projects and possible sustainability with architects students and children.