Since that first moment, in 2001, when for the opening of the first Fuorisalone in Zona Tortona Giulio Cappellini brought to Superstudio the pioneers of the century that had just begun, young people with names like Fabio Novembre, Tom Dixon, Jasper Morrison and Marc Newson, along with many others whose talent he had spotted around the world. Among the gures who have left a mark, with their personality and their work, are Ettore Sottsass, Alessandro Mendini, Fernando and Humberto Campana, Jean Nouvel, Paola Navone, Jai-me Hayon, Massimiliano and Doriana Fuksas, Marcel Wan-ders, Karim Rashid, Marc Sadler, Italo Rota, Oki Sato alias Nendo, Arik Levy, Jasper Morrison, Matteo Thun, Alessandro Guerriero, Patricia Urquiola, Paola Lenti, Piero Lissoni, Nika Zupanc, Ineke Hans, Ilaria Marelli and many other prominent names in the history of des..

As the world changes at supersonic speed and the poles of power and progress move the center of gravity, design becomes a focal point of world deve-lopment. It’s Global Design, in the double sense that the re-design becomes the commercial and cultural motor that affects the entire planet. But it’s also Global in the sense that involves all sectors. There is a new aesthetic that looks more to shape than to function, overflows from furniture and home to become the added value in every area of daily life: from automotive technology to life-style in general, giving a new appeal to suitcases and printers, bottles of water and wine and the sex-toys, body-care and bulbs, toothbrushes or avant-garde art. A trend well-represented at the Temporary Museum for New Design 2013. The theme suggested by Superstudio to his exhibitors: ROOTS, such a..

Three years ago it seemed a crazy notion the idea of Gisella Borioli, CEO ofSuperstudio Group, to rename “Temporary Museum” the event, mainly devoted to busi-ness opportunities, which since 2001 has been hosting at Superstudio Più thosedesign companies that chose to exhibit in the Tortona area, turned into the exhibitionarea complementary to the “Salone del Mobile” held in Rho, Milan. It seemed crazy toplace a contemporary museum as a reference point to build an exhibition with severalbrands, each with a quiteprecise and different identityand ask them to make asacrifice by confining them-selves into long and myste-rious “galleries” instead ofopening into wide stands,by giving up the giant exter-nal logos and replacingthem with sober and uni-form signs, by committingthemselves to an artisticexhibition more likely tocause am..

Brief interview with the archi-tect Giulio Cappellini, whoknows very well the designevolution in Milan and in theTortona area, by being, sincethe beginning of the pheno-menon, one of its most bril-liant and daring protagonists. Milan is the capital of inter-national design?Milan has been representingin the world a reference point for the international designfor many years, the place where during the Design Week designers, architects, press, clients and opinion leadersmeet. You can check out the new trends and lay out anoverview of design and of the next future way of living.Via Tortona stands as the focal point of the Milanesedesign week? The fair area plays a major role but the events within thecity are the beating heart of all that’s happening. TheTortona area has been for over ten years one of the busiestand most lively areas, where ..