A long roundup to find out where creativity goes through 20 selected international designers, over the other 11 already represented in the Alessi Museum and now at Superstudio. Also a proper tribute to 12 great architects, who have made the history of design and who are recently disappeared, will take place.

Compared to even a few years ago, the presence of women in the field of design has changed both in terms of quantity, because women are many more, both in terms of quality, because they are more aware of their role within a traditionally masculine discipline such as design. On some issues, such as sustainability, or reuse design, women are in the front row. They have a cosmopolitan vision, they talk to the world, they know no borders and they are very quick to identify the emerging problems that design can and must try to answer...

Among the main themes hosted during the next Milan Design Week 2021, we highlight the flagship event D&D – Donne & Design, aligned to the recognition of the value of Women’s creativity in many fields and, particularly, in design, architecture, art, where well-known names and less-known but very talented protagonists excel.
In a group exhibition organized in individual areas, Women will be in the foreground, with their stories, their careers, their recent projects and of course with evidence of the companies they collaborate with and that support their attendance to the exhibition.
A shared, high-impact exhibition, a specific communication campaign, a broad-spectrum media coverage, btob and btoc moments of meeting, talks and physical and digital specific presentations and much more will be the frame of the event...

Architect, curator, professor at the Politecnico di Milano, editorial director but above all, since 1998, Design permanent collection Curator at Triennale Museum in Milan and Director of the first city Design Museum, designed by Michele De Lucchi, where she remains until 2019. In 2016 she opened up a window on female creativity with “W. Women in Italian Design" exhibition. Who better than her can tell us about Donne & Design?

You were director of the first Design Museum in Milan. A very important role for a woman 13 years ago. How did you get there?
Thank you for remembering it: the first Design Museum in Italy was founded in Milan in 2007 and for 11 years it has investigated Italian design's history starting from different questions and doubts, because there is no official, clear and universally shared design history...

A blonde and a brunette, cute and smiling. Emmanuelle Charpentier and Jennifer A. Doudna, two ladies who look like ordinary friends,  but who together have nothing less than rewritten the code for genome, that is to say, they have developed the technique which cuts and pastes DNA and allows to rewrite the life code. The 2020 Nobel Prize in Chemistry was divided equally between the French biochemist Charpentier and the American chemist Doudna. With their research that makes it possible to modify DNA, they have opened the way to many therapies that were once impossible. Due to the attention that we bring  to women’s creativity in this period we could not overlook this wonderful news that gives top priority to scientific innovation thanks to two fantastic scientists.

Women are increasingly becoming the protagonists of events and are, today, even more central to our political, cultural and social scene. Even at this critical moment, many well-known or less-known female figures are emerging, but often their role is not yet recognized as key.

The role of women and the valuable contribution that many of them have made and will continue to make to our events has been reflected in Superstudio for some time.
A few months ago Superstudio launched the first call of its kind for the project DD - Donne e Design (Women and Design), a special exhibition designed for the next edition of the Superdesign Show, a real tribute to women’s creativity, that is also the theme launched by the City of Milan for 2020, with the schedule "2020 Creativity. The talents of women".
Just looking at the most recent productions hosted in the spaces of Superstudio Più in recent months, we observe many female personalities, each one, in her own way, central in events of international standing.
This is the case, for example, of Brenda Bellei Bizzi CEO of the White Show...