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Posts with tag ‘Lexus Design Award’
23/06/2020
 | DESIGN
Posted by: Dario Negri

Every year installations by Lexus during the Fuorisalone tell emotional visual stories with the contribution of top names of architecture and design. The car exists and doesn’t, revealing itself by means of symbols and representations of movement and of fluidity close to contemporary arts. The last performance, a show of dance, lights and technology, curated by studio Rhizomatiks, at Superstudio during the last Design Week, provided a unique and unforgettable experience. 

In the past thirty years, the automotive world has undergone a sensational transformation, making the creative element that was hidden behind the project part visible: industrial processes, social changes, new driving systems, a vision of motorized vehicle not as a symbol status anymore, still testimony of lifestyle but first of all an “aware object”. Design not as an aesthetic symbol element anymore but as research mainstay...

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