Flexibility, hospitality, users safeguards are elements that those who, like Superstudio, work in the field of events always take to heart and know they represent part of the success of any initiative and event.

In restrictions period we are going through, these aspects have become even more central and fundamental. Here's, then, a brief focus on all measures available in Superstudio spaces during every shooting, filming, remote talk that we are hosting these days:

- thermoscanner at the entrance to check body temperature.
- sanitation with ozone generator before and after each event...

For those who know Milan, Superstudio is a reference location for corporate and private events, which in recent years has become the ideal venue for small, impactful and innovative niche fairs and exhibitions, open to professionals or visitors, that stand out for their elengant environment and efficient and flexible organization.

Today we interview Tommaso Borioli, CEO of Superstudio Events for over 5 years, the new events division of the group. Eyes open over the world, beautiful mind, digital native, expert in economics as well as technology. Tommaso, with a young experienced team, advances the policy and renews the spaces of Superstudio Più dedicated to events.
Hi Tommaso, in 2016 you were entrusted with the new Superstudio Events division...

IMA, Italian Mission Awards, a well-established and sought-after appointment by all Business Travel industry. The initiative begins a competition, but mostly highlights the most important operators of the field and top travel managers who will be judged by an independent jury. The forthcoming edition, the seventh, will be hosted in September at Superstudio Più.

We wanted a summer location, as after the long months of lockdown we really wanted to celebrate outdoor the top value community such as the travel business one. We wanted a secure and well-established venue in the Milanese landscape of venues for events. We were looking for experience and staples for our Italian Mission Awards 2020 that shifted from March to September, according to the new context.  And here comes Superstudio Più in via Tortona, Milanese district hosting design week, had literally showed up as the ideal solution to return to celebrate safely...

Women are increasingly becoming the protagonists of events and are, today, even more central to our political, cultural and social scene. Even at this critical moment, many well-known or less-known female figures are emerging, but often their role is not yet recognized as key.

The role of women and the valuable contribution that many of them have made and will continue to make to our events has been reflected in Superstudio for some time.
A few months ago Superstudio launched the first call of its kind for the project DD - Donne e Design (Women and Design), a special exhibition designed for the next edition of the Superdesign Show, a real tribute to women’s creativity, that is also the theme launched by the City of Milan for 2020, with the schedule "2020 Creativity. The talents of women".
Just looking at the most recent productions hosted in the spaces of Superstudio Più in recent months, we observe many female personalities, each one, in her own way, central in events of international standing.
This is the case, for example, of Brenda Bellei Bizzi CEO of the White Show...

It is customary to draw conclusions at the year end by observing with a magnifying glass what has been and planning the future. But this particular historical period leads to browse in advance the album of memories of events just spent and to make reflections on future ones.

In January Superstudio, with the Salone della Cultura (Exhibition of Culture), smelled of pages of old, new and used books. In February, instead, it was filled with colors with art galleries, national and international, of the Affordable Art Fair and with the bright fashion of already known brands and emerging designers of White Donna (White Woman).
No nostalgia in remembering only so much desire to start again, to become the hub of new productions and to welcome back soon the most loyal customers and the most interested visitors. And the appointments now fixed with the technology of Digital Design Days and Codemotion, with the authenticity of Milanofil, with the immense blue of Denim by Première Vision and with the bold flavor of The Milan Coffee Festival? ...

We are all fine, with our hearts gripped by anguish every time news of the evolution of this terrible health situation reaches us. The world is locked, it's not know up to when. The hope and the desire to get back to life as usual keep us active, busy, focused, open to the new possibilities that the incredible reality that surrounds us today has shown us: forcing us to reinvent our lives and remodulate the scale of values. Family, affection, love in the first place. And consequently the house, rediscovered as the shelter that does not betray. Then, in random order, the work we have learned can be done on the couch, on a bench, on vacation, without fixed hours and physical chains, but mental stimulation only. Studies, which don’t take you away from teachers and classmates, only you see them in two dimensions, on the screen. Friends ...

Dear customers, dear visitors, dear friends, 

today, in the world, 3.9 billion people are under lock down and struggling with some form of restriction on their lives. In this suspended time, where everything seems immobile and nothing has certainty or definition, we are committed to imagine a future for the world of events and also for us. Many things will change, there will be different ways and uses and different way of living experiences: for this, for you (and for us) we will take the opportunity to review what our work represents to us. The damages of virus will impact our economies and it will take some time to return to normality. The key issue is to avoid new infections and to prevent the virus from spreading again and nullifying the efforts made. For the foreseeable future, this will be the priority of all societies in the world... 

Over 35.000 visitors in 48 hours. This was the surprising number of the “Salone della Cultura” last edition that is back again this year at Superstudio Più, on the 20th and 21st January. A landmark for those who love books and general culture, the Fair proposes educational courses and labs dedicated to the creation of paper jewellery and “sculpture books”. For art lovers, the possibility to see, for the first time in Milan, the exhibition of the portraitist photographer Ghitta Carrell, organised by Fondazione 3M, and the silk-screen printings by Emilio Isgrò, as well as young talents’ photography exhibition. Within the creator’s idea by Matteo Luterani of Luni Editrice and Sergio Malavasi of Maremagnum, the book remains still the main presence with new editorial proposals side by side with ancient and precious books, according to the consolidated format that made the Milanese public in love.