The desire for outdoor life has become so perceptible that companies today move among design science and research to fulfil it at best. An interesting initiative by Pratic that every year, in collaboration with various Universities, studies people’s desires and market trends.

The human brain always favours outdoor structures or better, nothing like outside protection structures can balance the right hemisphere and the left hemisphere of the human brain. This is one of the interesting results of the new neuroscientific research “Design for Well-being” born from the long-time collaboration between Pratic and Dr. Stefano Calabrese’s staff at IULM University and University of Modena and Reggio Emilia.
“This is the third research we make in the last years with the same partners”, says Edi Orioli, vice president of Pratic, “After those on colours and natural light”. “We were interested in the colour” he continues, “As a couple of years ago we launched a new painting system Qualicoat Seaside that protects against the salt corrosion risk, with the application of high performance anti-aging paint provided by top international suppliers on the market. Regarding light, it is easily understood; our core business is to protect clients from direct light, from heat and the most bothersome sunlight rays”.