The extraordinary edition of the next MILANO DESIGN WEEK from September 4th to 10th is approaching! Now it’s time to register to participate in Superdesign Show Special Edition September 2021. A not-to-miss appointment in the locations of Superstudio Più and Superstudio Maxi that is also going to inaugurate its incredible new space. Ten themes and their curators will be presented with a new format described in this video.

For many people, September is the beginning of the new year (academic year, working year, project year…) characterized by energies coming from the holiday period that push ideas forward. For Milan it is the month that sees the full recovery of many activities and above all the return of the most important event: that loved, international Milan Design Week showcase of creativity, business, culture, research, progress, vision, planning, future. A special edition, renovated in format and in goals, will bring back on stage, in Fiera and in town the best Italian production and not just of furniture and complements of these two lost years due to Covid. 
Superstudio, that has always been promoter and protagonist of the Milan Design Week will be opened to professionals and enthusiasts with its Superdesign Show 2021 event and a series of thematic exhibitions and individualized areas exploring the necessities and wishes of living, together with a strong communication activity.
The video introduces a multiple Call with many ideas: each current topic is presented by an independent curator. Each exhibition corresponds to a theme, each theme to a set of ideas, each idea to an author and his/her story, behind an author there is a protagonist of the Made in Italy or an international producer. Calls are addressed to Italian brands, international companies, to great architects as to young professionals and particularly to women designers who will be able to join the Superdesign Show 2021 in the prestigious spaces of Superstudio Più in the context of the thematic exhibitions or with a single tailored booth.
Available spaces vary from a minimum of 4sqm to many hundreds of meters, in indoor or outdoor. The participation fee is related to the space and to the project and at all-inclusive and contained cost for this year, in order to initiate the recovery.

Here are the exhibitions and their curators. From tomorrow, every day, all the details of each exhibition will be available.

CALL 1 – WOMEN & DESIGN – female creativity, curated by Silvana Annicchiarico

CALL 2 - CULT&MUST – icons of the new millennium, curated by Giulio Cappellini

CALL 3 - OUTDOOR GENERATION – double life furniture, curated by Donatella Bollani

CALL 4 - 1000 VASES – the thousand faces of the idea, curated by Francesco Pirrello, art direction Pierpaolo Pitacco

CALL 5 - SUPERCAMPUS – study and work freely, curated by Giulio Cappellini

CALL 6 - MATERIALS – increasingly performing and sustainable, curated by Materially

CALL 7 - DISCOVERING – young designer maker outsider start-up, curated by Fulvia Ramogida

CALL 8 - THE BEAUTY OF ART – artists and exhibitions to discover, curated by Gisella Borioli

CALL 9 - OPEN DOORS – a free overview of creativity (single spaces), coordinated by Stefania Ambrosini

CALL 10 - DIGITALY – digital e virtual: design beyond borders, coordinated by Superstudio Events

FOR MORE INFORMATION design@superstudioevents.com