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06/08/2021 | DESIGN
MILAN DESIGN WEEK 2021

HAIER. SMART HOME BECOMES AN IMMERSIVE EXPERIENCE WITH THE ARTIFICIAL INTELLIGENCE

The brand n.1 in the world in appliances presents its idea of Smart Home at Superdesign Show.  Haier – Connect to Extraordinary”:  an immersive and premiumness experience, based on Artificial Intelligence. An emotional experience, in which visitors themselves become active protagonists in the history, sewn on their choices and preferences.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences. Haier, the world’s no. 1 in major home appliances*, chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions. Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from 4th to 10th  September with a visit itinerary divided into small groups, which for about 15 minutes will have the chance to experience a simulation of a fully interconnected home with a complete ecosystem of household appliances and connected solutions to deal with problems and situations typical of everyday life. The simulation, designed by Bonsai Ninja, will see visitors grappling with the need to prepare a dinner for friends entirely “remotely” due to an unforeseen event. This is where artificial intelligence and the unique features of Haier’s ecosystem solutions come into play, starting from the new kitchen built-in range, passing through the connected refrigerators and wine cellars with exclusive preservation functions, up to the innovative solutions for air conditioning and perfect washing results. Guided by hOn, the app created and developed by Haier to manage and control — but above all enhance — the functions of all the Group’s appliances, visitors will be taken on a real interactive journey through the Haier ecosystem and amazing and experiential world of the smart home. Following the unmistakable “tailor-made” approach that characterises every Haier product and solution, the experience presented at Milan Design Week embodies the brand’s desire to zero distance with the consumer through unique and premium products in terms of technology and design, as well as the possibilities of interaction and personalisation offered by Artificial Intelligence and connectivity.


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