CULT&MUST – Ginori 1735 and the new Renaissance of porcelain
Fragile objects, jealously guarded for their grace and beauty, handed down from generation to generation, Ginori’s porcelains open us to a universe of suggestions, memories and projects.
Almost three centuries of activity, countless fantasies, decorations that populated so many tables all over the world, making them beautiful. Royal houses, gala dinners but also many families’ festivities celebrated with joy and care, have been embellished by this famous tableware.
This historic manufacture has innovated its production processes in recent years, combining ancient techniques with an ever-contemporary taste. Today Ginori 1735 cultivates a modern Renaissance, expressed in a series of flawless styles, mixing elegance with originality. As the Oriente Italiano collection where a delicate floral motif, known as "carnation" in the Florentine manufacturing tradition, emerges from the exotic and unexpected background colours: periwinkle, malachite, vermilion... Old names coming back as new home decors in a series of real CULT&MUST, extraordinary masterpieces of daily beauty.