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Superstudio Group's commitment to commercial real estate and event management, social objectives, charity and the support of young talents through various non-profit initiatives is confirmed. After the company name ending with S.R.L. today you will also find S.B. for the mission we hold most dear: being useful to society.
The inauguration of the Atelier Lucchini is the last stage, yet the most important, of an artistic path that has been carefully created through the buildings of Superstudio, a path to welcome visitors and professionals in a surprising environment.
The history of Superstudio is strictly related to contemporary art, as much as it is related to fashion and design as well, three disciplines that mutually benefit from this proximity in an endless circle of mutual contamination.This relation between Superstudio and art is not just limited to temporary contents brought by the various seasons of events and happenings, but thanks to the vision of the founders Flavio Lucchini and Gisella Borioli it has been built a permanent system...
A University in Milan focused on communication, a company that works on creativity and innovation. This is the way IULM and Superstudio set up the collaboration research on brand identity that the institute assigned to its students after they had taken part in the Superdesign Show last September. This project showed not only established situations but also new and stimulating points of view...
Comparing ourselves with the new generations is like looking in a mirror in which the reflection does not always return the image we are used to...
The "Passion Days" of Superstudio Maxi have opened for the first time at the beginning of September. Through a series of events, Superstudio has responded to a variety of trends and interests, including design, fashion, photography, ancient books, DIY, real estate, gala dinners, prestigious awards. The building on via Moncucco became quickly popular, also enlivening the area. For 2022, a wide range of appointments is already planned. Here is a preview of the schedule. Don't miss it!...
The Superstudio Maxi was recently established to meet the needs of the city in regard to an exhibition space that is large, free, flexible, technologically advanced...
The increasingly global and high quality fashion advertising demands accurate services and the best selection of photographers, creative talents, and international art directors. The new deal signed by two top companies, Superstudio 13 and Pier59 Studios, shapes a network of expert and trustworthy partners who can easily solve any problem occurring on the route Milan-New York...
A new adventure begins for Superstudio Group...
An unstoppable Milan continues its urban transformation towards 2030, recovering and regenerating spaces intended for companies of excellence. This is the case of La Scala workshops, of their wealth of costumes, sets, objects, sculptures born and currently preserved in the spaces of the Ex-Ansaldo (today Base) workshops in via Tortona...
Teatro alla Scala in Milan will have new workshops. Indeed, Magnifica Fabbrica, an international competition for the creation of workshops and storages of the Theatre in the Rubattino area, near Linate airport, has been announced in these days. An important initiative, as the Mayor of Milan Giuseppe Sala has claimed, for urban regeneration. The area is the Innocenti factory, but the design will also involve the new arrangement and expansion...
We are pleased to announce that Superstudio Maxi has achieved LEED certification Gold®! This result is the direct expression of our commitment to the enhancement of the territory and the protection of the environment. The first venue for events in Europe to obtain LEED Gold® certification.
Achieving a LEED® certification is an ambitious and non-obvious goal. It represents a practical and ethical investment that involves diversified professional figures and design aspects and draws a precise path in favor of the environment and the quality of life in urban spaces. LEED® (Leader in Energy and Environmental Design) is the program by U.S. Green Building Council® for the design, construction, maintenance and operation of high performance green buildings....
The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.
After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use...
Fashion is at home when at Superstudio Café. This is obvious, since it is the addition to the most important photographic studios of both Milan and of its public of fashion enthusiasts and creatives, to whom the new look is dedicated: greener, fresher, more sustainable and more elegant. And the kitchen is no less.
Superstudio 13 has been a reference point for international fashion for forty years and the legends of fashion photography and great creatives have passed through it and continue to be present. To the renewal of its photographic studios is added the renewal of its restaurant-café, created in 2008 on a project by the architect Michele De Lucchi. While maintaining the original idea, the overall image of the environment has been refreshed, taking into account the changing needs of its public...
Restarting, looking at the future, renewing: a common wish for us all, after the restrictions imposed by the pandemic. MAPIC, the international retail property market event, shares this vision and launches its fifth Italian edition to be held on 14-15 September 2021 in Milan.
Founded in 1995 by the French organization Reed Midem, with the aim of facilitating the development of the commercial real estate sector, the show takes place every year in Cannes. Its success is such to make the event spread to other countries. National editions take place in Russia, India and of course Italy, where, since 2016, conferences, exhibition areas and spaces dedicated to networking represent the very heart of the event.
During the last edition in 2019, Mapic Italy brought together over 2200 participants, including 850 retailers from 45 countries...
Let's begin to reveal the great venue which Superstudio will open shortly in via Moncucco in Milan, starting with accurate and made special details and extra spaces. Like toilets.
It’s difficult for bathrooms in places intended to accommodate crowds of visitors to be worthy of events they host. They are inevitably practical and functional, decorous and essential facilities spots, well-tended as much as is necessary, especially if they’re inside converted industrial spaces.
Perspective is overturned at the new Superstudio Maxi: even the bathroom must tell the story of a beautiful and comfortable place, where every detail has been fixed thinking about aesthetics and technology, comfort and sustainability, function and design.
In the wide spaces, Flaminia sanitary wares designed by Giulio Cappellini, topped with individual handmade mirrors, LED lights charming view of Slidededign by Giò Colombo Romano...
After the newly launched Green Screen and for GoLive project, at Superstudio Più there's a “theater” on the way, created with an even more performing Ledwall which makes all kinds of events and production in favor of phygital communication possible. The new Superstudio Maxi is also getting ready with a Green Screen and a digital and television “theater” even larger and interacting with each other in real time. Superstudio's r/evolution continues...
As Incredible as it may seem, cinematic special effects have been experimented since the early 1900s through a double shot that can add spectacular backgrounds and performances in a seemingly normal scene. One hundred years later, with digital advent, the ability to recreate virtual worlds in which real people move has become a professional choice of photographers and directors...
Flexibility, hospitality, users safeguards are elements that those who, like Superstudio, work in the field of events always take to heart and know they represent part of the success of any initiative and event.
In restrictions period we are going through, these aspects have become even more central and fundamental. Here's, then, a brief focus on all measures available in Superstudio spaces during every shooting, filming, remote talk that we are hosting these days:
- thermoscanner at the entrance to check body temperature.
- sanitation with ozone generator before and after each event...
In the large dance center that characterized the beginnings of Superstudio Più, a new possibility of temporary rentals for fashion, culture, smart-working, business opens up. There’s room for everyone in the divisible 700 square meters.
Showroom for fashion and design, studio for shooting and video, classroom for meetings workshops and classes of all kinds, venue for auditions and dance and theatre rehearsals, conference and BtoB presentations space, creative lab, exhibition area, lounge for parties dinners and events, editing room and all other short and medium term temporary needs today find a valuable address. Superstudio Più Dance Point, in via Tortona, has been for a long time the biggest and coolest space for dance in Milan, before joining the events circle that represent the location core business...
Beyond the puns - considering also the uncertain times that the whole world is experiencing - the construction site of the new Superstudio MAXI location is going grandly. But above all, it has implemented all the sustainability features to earn the precious Leed certification.
A space of 10.000 square meters, bright, multifunctional, central, well served which will have - at the same time as the opening of Design Week 2021 - the LEED certification (world regulation for the construction of ecological buildings) which recognises the highest eco-sustainable standards for new buildings in key points such as energy and water saving, the reduction of CO2 emissions, the improvement of the ecological quality of interior, materials and resources used. A standard at the highest level - it is natural, we are at MAXI...
As of today, the large LED screen of Superstudio (24x5,5m) becomes also interactive and touch. New amazing effects have been implemented in the GoLive project. Endless interaction possibilities with the screen enable to elaborate evocative and captivating sceneries.
Would you like to know more? Come and visit us! info@superstudioevents.com
A special thanks to Luca Rapis, One Thousand.
At a time when new post-pandemic needs can lead to changes in working or living spaces, Superstudio offers offices, showrooms, fixed or temporary rental accomodation in its "communities".
There is no doubt that these months that have shocked the world will have long-term consequences on lifestyles. Smart-working, social distances, new mobility now require a different approach and perhaps a radical change. The city will have to respond quickly to those who have realized that they need different, larger, smaller, closer, more distant homes, offices, showrooms, more accessible with their favorite means of transport. Bikes and kick scooters will have dedicated lanes and will be the preferred alternative of many compared to bus and metro. All situations that sometimes force us to rethink the places of life and work...
The famous citadel of image in Milan reopens on May 4th wishing welcome back to fashion. In complete safety.
It only took the coronavirus to stop the activities of Superstudio 13 photographic studios, for almost forty years pioneer and standard-bearer of fashion and professional photography in Milan. An iconic place that has practically never stopped, hosting extraordinary shootings, photographer-stars and world-famous personalities in continuity. In his 13 studios, those that provided the impetus to the reconversion of via Tortona, from a street that hosted workers' houses of what was an industrial district, in a Fashion and Design District, the creativity of Milan has been meeting there since 1983 recalling in the area the most important fashion companies. After the forced lockdown everything is ready for the fateful May 4th when, finally, we'll start again...
It is customary to draw conclusions at the year end by observing with a magnifying glass what has been and planning the future. But this particular historical period leads to browse in advance the album of memories of events just spent and to make reflections on future ones.
In January Superstudio, with the Salone della Cultura (Exhibition of Culture), smelled of pages of old, new and used books. In February, instead, it was filled with colors with art galleries, national and international, of the Affordable Art Fair and with the bright fashion of already known brands and emerging designers of White Donna (White Woman).
No nostalgia in remembering only so much desire to start again, to become the hub of new productions and to welcome back soon the most loyal customers and the most interested visitors. And the appointments now fixed with the technology of Digital Design Days and Codemotion, with the authenticity of Milanofil, with the immense blue of Denim by Première Vision and with the bold flavor of The Milan Coffee Festival? ...
Dear customers, dear visitors, dear friends,
today, in the world, 3.9 billion people are under lock down and struggling with some form of restriction on their lives. In this suspended time, where everything seems immobile and nothing has certainty or definition, we are committed to imagine a future for the world of events and also for us. Many things will change, there will be different ways and uses and different way of living experiences: for this, for you (and for us) we will take the opportunity to review what our work represents to us. The damages of virus will impact our economies and it will take some time to return to normality. The key issue is to avoid new infections and to prevent the virus from spreading again and nullifying the efforts made. For the foreseeable future, this will be the priority of all societies in the world...
A thought that Superstudio willingly addressed to many citizens who, needing them, do not find these medical devices now essential for every movement and that will be required also in the early times of the post-coronavirus for the more normal activities. Imagining operators who will accompany the doctors in the new hospital just inaugurated in record time at the Fair, and the many people who will not be able to get them, we have offered them to the Mayor Sala and to the Councillor of the Municipality of Milan Rabaiotti and to the Civil Defence...
Over 35.000 visitors in 48 hours. This was the surprising number of the “Salone della Cultura” last edition that is back again this year at Superstudio Più, on the 20th and 21st January. A landmark for those who love books and general culture, the Fair proposes educational courses and labs dedicated to the creation of paper jewellery and “sculpture books”. For art lovers, the possibility to see, for the first time in Milan, the exhibition of the portraitist photographer Ghitta Carrell, organised by Fondazione 3M, and the silk-screen printings by Emilio Isgrò, as well as young talents’ photography exhibition. Within the creator’s idea by Matteo Luterani of Luni Editrice and Sergio Malavasi of Maremagnum, the book remains still the main presence with new editorial proposals side by side with ancient and precious books, according to the consolidated format that made the Milanese public in love.
