A young talented designer, with a long militancy at Giulio Cappellini’s side, guarantee of an open and conscious vision on design, gives us a reflection on how to deal with planning after the coronavirus lesson. The months of forced lockdown made us understand the real values and perhaps regret all excess that invaded our homes and our lives.
"The forthcoming trends in the world of design will not be stylistic but will talk about planning awareness.
The new limits will not be overcome by new forms, but will need new solutions.
Whereas before the designer’s job used to be looking at the world with different eyes, today is looking at it with new eyes and to do so, I believe it is necessary to stop and examine what happens around us, to be able to redesign new house and setup scenarios.
It is extremely restrictive thinking that a good planning of 2020 will be just to create beautiful and functional objects: we have all noticed since a long time – even if some do not want to hear this – that it totally doesn’t make sense to redesign dozens of products to saturate the market, present them in fairs all over the world, to then perhaps, put them on a catalogue a year late, then selling insignificant quantities...