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15/07/2021
 | INNOVATION
Posted by: Alessia Elli

FoolFarm, the first European start-up factory specialized in blockchain artificial intelligence, launches its first Investor Day at Superstudio Più, supporting talented entrepreneurs and believing in their dreams.

With more than 150 guests in attendance and a hundred online, the first annual and hybrid event of FoolFarm, a real startup factory, was held at Superstudio Più on 13th July 2021 and it was reserved for an audience of investors, corporate and opinion leaders.
Founded in Milan in July 2020 by Andrea Cinelli, pioneer of Italian digital and author of numerous patents on artificial intelligence, FoolFarm is a "Venture Builder" that selects ideas and entrepreneurial projects in order to invest in their birth and development following the example of Startup Studio models...

07/07/2021
 | DESIGN
Posted by: Alessia Elli

In Weil am Rhein, a German town that limits with Switzerland, the Bouroullec brothershave created for Vitra Designweg a path of miniatures that trace the route to the famous Vitra Campus.

Ronan & Erwan Bouroullec, two of the most influential and well-known designers in the world, have designed for Vitra, a Swiss company known for having produced some of the most representative pieces of contemporary desing, Designweg. The public installation consists in a path of 12 spinning glass columns inside enclosing the Vitra Miniatures: a selection of design miniatures created by Vitra Design Museum...

10/06/2021
 | DISCOVERING
Posted by: Alessia Elli

The collaboration between Superstudio Maxi and the nearby IULM University, with its garden of international students and ideas production, its vivacity and availability, ensures an exchange of experiences and training and entertainment opportunities that will enrich the cultural offer of Barona. A collaboration starting from the very opening of the centre, on September 5th 2021, with the presence of different initiatives curated by IULM, that is to say a workshop about artificial intelligence applied to Fashion and Design. Guido Di Fraia, Founder and CEO of IULM AI Lab and Pro-rector for Innovation and Artificial Intelligence at University, tells us how artificial intelligence is developing, proposing a reflection on ethical social and cultural questions that this impressive technological advancement brings with...

09/06/2021
 | DESIGN
Posted by: Alessia Elli

A book is a portal that allows you to access fantastic worlds and escape from everyday life; it also can be a valuable training tool, through which you can always learn something new. Often jealously guarded by those who read it, a book finds his refuge in bookcases. Not only design elements, but real containers of stories and objects, just like Socrate, the bookshelf created by Caimi.

Facilitating the organization of books and objects is the main function of Socrate, a modular system of bookcases with a metal structure. It is characterized by an extreme flexibility of composition, suitable to meet different needs, both in terms of space and style.
Created by Caimi, since 1949 one of the main European production companies in the furniture sector...

03/06/2021
 | DESIGN
Posted by: Alessia Elli

The ADI Design Museum, inaugurated last May 25 in Piazza Compasso d'Oro in Milan, is a tale about the history of design. Its path takes the visitor back in time, involving and enchanting those who are immersed in it.

Inside the former industrial building with large windows a row of sofas surmounted by a majestic white sail is placed in the center of the hall; home appliances, cars, clocks, chairs and tables, lamps, clothes and footwear on the sides. This is how ADI Design Museum is presented. The museum is founded by ADI, Association for Industrial Design, which brings together designers, companies, researchers, teachers, critics, journalists around the themes of design as a cultural and economic phenomenon. Since 1958, the association also manages the Compasso d'Oro Award, the oldest award in Europe in the sector...

06/05/2021
 | EVENTS, LOCATIONS
Posted by: Alessia Elli

Restarting, looking at the future, renewing: a common wish for us all, after the restrictions imposed by the pandemic. MAPIC, the international retail property market event, shares this vision and launches its fifth Italian edition to be held on 14-15 September 2021 in Milan.

Founded in 1995 by the French organization Reed Midem, with the aim of facilitating the development of the commercial real estate sector, the show takes place every year in Cannes. Its success is such to make the event spread to other countries. National editions take place in Russia, India and of course Italy, where, since 2016, conferences, exhibition areas and spaces dedicated to networking represent the very heart of the event. 
During the last edition in 2019, Mapic Italy brought together over 2200 participants, including 850 retailers from 45 countries...

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